Niki’s two audiences needed different things from the same website. Residential clients buying a fully custom home build from the ground up are making a deeply personal, high-investment decision. Commercial and multifamily clients are evaluating expertise in space planning, cohesion across shared spaces, and the ability to execute at scale. We built dedicated service pages for each audience so the messaging could speak directly to what each one actually cares about.

Price conditioning was built into the site at every level. The visual identity, the copy, the portfolio presentation… all of it was designed to signal luxury and expertise before a prospect ever reached a contact form. 

The portfolio was designed as a series of mini case studies rather than a standard image gallery. Most interior design portfolios show beautiful photos and stop there. Niki’s portfolio tells the story of each project — the scope, the challenges, the decisions made because that depth of detail is what earns trust with the high-end clients she’s after. We built out eight project case studies to bring that to life.

Niki has been featured in many publications and has received a lot industry recognition, so it was important to showcase that credibility all throughout the website, rather than hide it in the About page. It builds trust, authority, and credibility instantly.