Stacy Eleczko
A messaging and positioning strategist and website copywriter with multiple offers serving B2B brands. When it comes to branding & strategy, she came to the project with her copy already written and a clear vision for where her brand was headed.
- Brand Identity Design
- Custom Graphics
- 8 Pages + Blog
- Done in 2 weeks
Overview
Stacy had been working with another designer for months and had nothing to show for it. She came to me ready to move and we got her refreshed identity and entire website designed, developed, and launched in two weeks.
The Problem
Stacy is the queen of messaging and positioning, and she needed a unique brand and website to reflect that. As a website copywriter herself, it was extremely important that she felt confident and proud to share her site with prospects, as well as have a place to have her newsletters live as a resource for her audience.
The Surefire Strategy:
With copy and brand direction already in place, this project was about execution with a strategic eye. Stacy came with a visual direction that she ideated with another designer, Sarah Hart. The job here was to bring that direction to life in a way that felt intentional and elevated.
We also reworked her logo wordmark. The previous version skewed feminine and delicate in a way that didn’t match the boldness of her new brand direction. We pushed it to feel more confident and legible.
Even with copy already written, the strategic lens stayed on throughout. As a copywriter herself, Stacy had a lot to say; which meant someone needed to be the editor. When content was working against the user experience, we flagged it and worked through it together.
Results
Two weeks from kickoff to launch. Stacy went from stuck and embarrassed by her website to proud to share it.
DELIVERABLES
- Logo Refresh
- Full Website Design
- WordPress Website (8 pages + Blog)
- Custom Branded Graphics
In THEIR WORdS—
Before working with Andie, I was honestly embarrassed to share my website. My brand had evolved, my positioning and messaging were clear, but my site didn’t reflect any of it. I talked with several other designers, and even worked with one for a bit, but nothing aligned with the vision I had for my brand. I needed someone who truly understood what I was trying to build.
Once I saw Andie’s work and talked with her, I knew right away she’d be a great fit. When she showed me the first version of my new site, I felt instant relief. It finally looked like the level of website I should have. It represented my brand clearly and professionally, and it’s something I’m genuinely proud to share now.
The whole process was smooth. Andie is communicative, flexible, and she thinks like a strategist. Even though I’m a website copywriter myself, she wasn’t afraid to push me, and my copy is better because of it.
If you’ve outgrown your website and want a true partner who will help you get it right, work with Andie.
STACY ELECZKO
Messaging Strategist + Copywriter
