Pricing By Design
Kari is a pricing strategist and founder of Pricing by Design, an offer that takes coaches and service providers through a full pricing audit and delivers a clear strategy for profitability. She also runs KH Strategies, her parent business strategy company, and needed Pricing by Design to stand on its own while still living in the same visual family.
- Brand Identity Design
- 3 Pages + Blog
- Speaking Slide Deck (Canva)
- Done in 3 weeks
Overview
Pricing by Design needed more than a website, it needed an identity. Kari came in with a clear business offer but no visual direction, no inspiration, and no way to put into words what she wanted it to look and feel like. We built the brand and website from the ground up, extracting a visual direction through the process itself and landing on something bold, distinctive, and completely ownable in her space.
The Problem
Kari had two challenges working against her at once. The first was internal; she struggled to translate her vision into anything concrete. The second was structural; Pricing by Design needed to feel like its own brand while still complementing KH Strategies, her existing business. Too similar and it would blur the two offers. Too different and it would feel disconnected. She needed a visual identity that threaded that needle without feeling like a compromise.
The Surefire Strategy:
The Blueprint made one thing clear: Kari’s offer is analytical and process-driven, but her audience doesn’t want to feel like they’re walking into a corporate boardroom. The visual direction had to balance credibility with energy. We pulled from KH Strategies’ existing palette (blues, greens, and yellows) and pushed them into bolder, more vibrant territory to give Pricing by Design its own distinct personality. The logo features a border that communicates a sense of drafting or building.The spotted background became a nod to currency and calculation without being literal about it. We also included graphics throughout the site that show a process or flow chart which brings the journey she takes her clients to visual life. Every design decision was rooted in making a structured, analytical offer feel approachable and exciting, because pricing strategy doesn’t have to be boring.
Results
Kari walked away with a brand that doesn’t just support her offer, it sells it. The visual identity is immediately distinct in a space that tends to default to corporate and flat, and Pricing by Design now stands clearly on its own while still feeling like a natural extension of KH Strategies.
DELIVERABLES
- 90-Minute Strategy Session
- Creative Directions
- Full Brand Identity Suite
- WordPress Website (3 pages + Blog)
- Speaking Slide Deck
- Google Doc Design
In THEIR WORdS—
“Choosing Andie to develop my brand and design my website was one of the best decisions I’ve made in growing my business. After speaking with a few other designers who felt more focused on their own ideas than mine, it was such a relief to work with someone who truly listened.
She is incredibly easy to work with, professional, friendly, and clearly very talented. There were moments where I had a hard time translating my vision into something concrete, and she met me there. She understood what I was trying to say, brought it to life, and gave me options. She was also very open to feedback, and it genuinely felt like we were building something together.
Her process made everything feel clear and manageable. The way she structures collaboration and gathers inputs is efficient and made the whole experience feel seamless. The turnaround time was quick, without ever feeling rushed or compromised.
It’s rare to find someone this talented and this enjoyable to work with. I absolutely recommend working with Andie!”
KARI HUSKE
Pricing By Design
